A lot of churches are struggling to connect with Millennials, for a large number of reasons. The biggest reason I’ve noticed, while wearing both the “church leader” hat and the “millennial” hat, is that the church isn’t sharing information in to social ‘watering holes’.
A ‘watering hole’ is a hub that the community gathers regularly. In ancient times, it was often a well or a marketplace. More recently, it was the downtown area of a city or village. Now, the ‘watering hole’ has moved online to social media. Before, you’d look for ‘Help Wanted’ signs in windows to find a job, now we go to different websites. If you wanted to get to know even a little bit about someone, you’d have to go to their house. Now, we have virtual living rooms on Facebook.
Many churches continue to make community announcements, celebrate birthdays, and organize events using the techniques they did twenty years ago: passing clipboards and having the pastor tell the congregation what was going on. The problem is that the churches kids (Millennials) can’t hear them, because we’re not there.
The Dead Drop 