There was a deli/corner grocery store where I grew up named ‘Troutwine’s Market’ (I don’t care if they’ve since named it ‘Steve’s). This market had a strategy for attracting customers that went a little like this: They would mark down the price on a few key staples – milk, eggs, bread – lower than the bigger chain stores. Then, they would have a price increase on some other items in the store as a way to offset the costs. It’s a form of ‘bait and switch’. “Come in for our cheap milk (and pay more for the yogurt)”.
It’s something that a lot of churches try to do. Tweak one or two things here and there, but keep the same basic culture everywhere else. Churches want young adults, so they try to draw them in. But they don’t want to change to reach them, so they try to preemptively compromise.
The Dead Drop 